Ascari is the world’s most exclusive private resort for car and speed enthusiasts. The complex takes its name from the legendary Italian driver Alberto Ascari. They needed to create a new elevated visual identity capable of representing them, emphasizing a sense of pride and belonging.
The original argument of the proposal has been to highlight the relationship of respect with the natural and scenic environment, which makes Ascari unique and different.
The strength of the proposal lies in its simplicity to communicate cleanly, orderly, and directly. It is a refined exercise in synthesis built on universal and timeless ideas. Ideas that have been present in Ascari since its inception and are now made visible.
The Ronda Mountain range, the horizon line, always in the foreground, a sign of respect. This becomes the main approach of the visual system. The system also addresses the need to enhance the club concept by constructing a shield in the shape of an acorn, another gesture that nurtures the concept of symbiosis between the circuit and its surrounding environment.
