Blanco, a family dedicated to agriculture since 1867, approached us for a new visual identity that would redefine their extra virgin oils graphically.
We proposed an integral image change to the Blanco family that would reflect the quality of their oils and the exclusive selection of their fruits each harvest.
We wanted to visually translate this way of selecting the best terrains of each variety every harvest.
To achieve this, we drew inspiration from Matisse and his cut-out papers. From there, we cut out from a map of the Fuente Alcaide estate the selected terrains for the 2022-2023 campaign.
We created a visual system that turns the brand into a blank canvas where the estate is expressed each season. The color palette is an adaptation of Land Rover’s 1980s paint catalog, a true icon of work in the Andalusian countryside. This palette will change with each new harvest.
In this way, Blanco achieved its own visual code that highlights its exclusive way of producing extra virgin olive oil.
