Founded in 1963, Caviar Riofrío is now a global reference for luxury and haute cuisine. It is one of Europe’s leading sturgeon farmers, and the first with organic certification for caviar They needed a rebranding and a comprehensive review of their product image.

In 1923, the great Bauhaus master László Moholy-Nagy (1895-1946) wrote a short essay in which he delved into the role of typography and asserted that typography “must be communication in its most intense form.”

Based on this idea, we created a typographic visual system based on the movement of sturgeons, culminating in the circular shape, an icon of the caviar universe. This system integrates each of its recipes into the brand itself, emphasizing absolute clarity. We also added a chromatic coding.