Claudia di Paolo is an experiential beauty brand founded by Claudia di Paolo, a recognized beauty hunter and creator of the “Hair Spa” concept. With the migration of her brand to the digital world, she relies on Luxury Advise and Buenaventura for the creation of a new visual narrative.

During the initial interviews with Claudia, a phrase marked the development of the graphic concept: “My main objective is the empowerment of women through beauty.”
Around this phrase, we generated a flexible visual system based on two elements representing power (shield) and beauty (mirror/window).

The color palette plays a fundamental role as the backbone of the entire new narrative.