Cultulaw is a legal boutique specializing in cultural law, art, and new technologies. It promotes creation and protects talent. Its founder, Patricia Bueso, requested their new visual identity.
We decided to build a visual system based on an element closely linked to the world of law, the column.
Graphically, Cultulaw brings horizontality, legal foundation, anchoring, security, and order. The column, on the other hand, brings verticality, creation, protection, and movement.
A single gesture is enough to incorporate the concept naturally. Alive, flexible, adaptable, and with personality, it enhances the naming and turns the double “L” into the main element of the entire graphic development.
Through this system, Cultulaw becomes a secure base where creativity can express itself freely.
