Extandard is not a standard company and neither is its business model. Extandard is a brand born to democratize access to the best B2B marketing experts. They needed to create a visual identity capable of telling the story of this new way of providing marketing services.
Our proposal is based on the concepts of Work and Integration. Therefore, we propose an identity formed mainly by two elements: typography and system. Typography brings simplicity, utility and contemporaneity.
The system is represented by the symbol, which conveys Extandard’s flexibility and adaptability in delivering its services. The tone of this visual narrative is both approachable and sophisticated; Extandard will be part of the team, not just a mere consultant.
Lastly, we added an illustrated layer. This seeks to reinterpret the homogeneous world of graphics and take it to unexpected realms, closer to art.
