Little needed a visual identity for FLAG, a literature and arts festival for families held annually in Granada.
FLAG intertwines the world of children’s literature with science, music, dance, and visual arts to create sensory and innovative literary experiences.
FLAG is also a big family that includes children’s publishers, bookstores, music schools, theaters, etc., all sharing their love for books and the wonderful and imaginative world of children.
For this reason, we were looking for an identity that, in addition to conveying the transformative power of literature, also showed this sense of community.
Our graphic proposal was the flag as a symbol of communication for a group of people who have something in common, in this case, the desire to enjoy life as a family and to learn with joy.
And, since the world of children is a world of colors, we chose a color palette that would connect with them at first sight.
