Fuenquesada, producers of extra virgin olive oil since 1850, tasked us with designing their new identity, packaging, and adapting it for editorial and web use.
For the Quesada family, the Fuentezuelas estate is a place filled with memories, good experiences, gatherings, games, togetherness, and life. This centuries-old olive grove is an inseparable part of the Quesada family, and from it, the Fuenquesada brand was born.
In the family’s memories, the vineyard trellis on the estate is prominently present, and we wanted it to be equally prominent in their visual identity. Thus, we transformed the arches of the trellis into the symbol of the brand, representing a family united around this olive grove for many generations.
Furthermore, as they themselves affirm, “they are not large-scale producers of oil; they are producers of great oil.” Therefore, we developed a brand and product image that is both austere and elegant, focusing on the oil itself—a high-end Picual of excellent quality.
