Lizana is a family-owned company from Granada, founded in 1960 and dedicated to the artisanal production of meat and sausages. They needed an update to their brand identity and a visual narrative for their latest and most prized offering: olive-fed pork.
Historically, Iberian acorn-fed products have enjoyed a high-quality status. These productions have traditionally been located in holm oak pasturelands. In Poniente Granadino, a region dominated by olive groves, a sustainable and circular opportunity emerged. The Lizana family recognized this and proposed a new paradigm for olive groves, where pigs take on a co-starring role.
Our approach centers on elevating this new paradigm to an artistic level. Through the illustrations of Fátima Moreno, we envision a surprising and unexpected olive grove. A unique episode of circularity, a perfect symbiosis: the pigs, by feeding, incorporate all the benefits of olives into the meat, clean the olive grove environment, and, in turn, fertilize the land.
White space and typography serve as transversal elements, providing a clean and balanced canvas that enhances the artistic nature of the graphic proposal.
