Mater Metier Tecnoartesanía operates throughout Europe facilitating communication between design and production tasks in the fields of architecture, interior design, and furniture. They approached Buenaventura for the redesign of their visual identity. Mater Metier offers innovative solutions endowed with creative sensitivity.
They participate in the conception, manufacturing, and installation of projects.
To represent this identity, we opted for a flexible system. Conceptually, the brand connects with the idea of the project. The entire graphic design is articulated from the logo. It is the starting point for ideas, which are the lines that shape the design in the form of a sketch. These lines always respect the same stroke thickness as the typography of the logo. The lines stemming from the logo are elements of primary identity in this graphic. They will be used to design each piece tailored to fit, adapting the graphic to each format and the communication needs specific to each moment.
The proposed system allows for “altering” the logo in different ways. This makes it a lively, changing, and flexible element, ready to adapt to various situations, such as MM projects.
