Melgarejo, producers of extra virgin olive oil since 1780, approached us for a visual identity overhaul for their products and corresponding editorial and digital applications.
Melgarejo desired a comprehensive image makeover reflecting both the excellence of their oils and the innovative character of the current generation. In response, we aimed to find a visual equivalent to their unconventional approach
In Buenaventura, we sought to find the visual equivalent of this transgressive way of doing things—a visual identity that would show how tradition and innovation can be complementary concepts.
Para ello, desarrollamos una síntesis visual basada en los olivares andaluces. Based on this conceptualization, we created a series of illustrations that became the core of a transgressive and visually hierarchical packaging.
This approach provided Melgarejo with a distinct visual code, setting them apart from other high-end olive oils while remaining true to the exceptional quality of their products.
