Minke, the printing press of the 22nd century, tasked us with conceptualizing and designing their annual gift to clients and suppliers, celebrating the arrival of the new year.
The beginning of the year is, by definition, the time for New Year’s resolutions At Buenaventura, we wanted to take this opportunity to reflect on the state of constant urgency in which we seem to live today—a lifestyle where leisure time has been relegated to a secondary position behind daily obligations.
We felt it was timely to reclaim leisure time as a generator of experiences, to remind ourselves that there is life beyond work, and that it is worthwhile to rethink our lives and rediscover the value of leisure.
From this reflection and the graphic production proposals by Minke, Alegato al tiempo libre was born—a kit with tools to help us live happier lives.
First, we designed a very special planner, because, unlike usual planners, it highlights weekends and holidays—those days that fill us with energy and are ultimately the ones we remember best.
Secondly, we also created a set of eight envelopes containing surprising objects linked to significant dates. These pieces invited users to capture a special day in a graphic representation that could then be shared with others. As the slogan on the box says, “The essence of human relationships lies in sharing.“
