Modesta Cassinello, Mediterranean-inspired haircare cosmetics, approached us for a new packaging design adaptable to various graphic mediums.
The Mediterranean inspires Modesta Cassinello’s hair care line, a blend of comfort and botanical essence designed for men and women around the world who share this lifestyle.
From the outset, a key premise was to avoid a static representation. Therefore, we created a visual system with different layers capable of accommodating future products, sets, and all kinds of merchandise.
We designed a dynamic graphic system centered around the Mediterranean, which can easily adapt to various physical and digital formats.
To this end, we focused on the characteristic Mediterranean landscape, both land and sea, to create an aesthetic solution that conveyed the functionality, simplicity, and effectiveness of the products, with a special emphasis on color.
