Founded in 1963, Caviar Riofrío is now a global reference for luxury and haute cuisine. It is one of Europe’s leading sturgeon farmers, and the first with organic certification for caviar They needed a special edition that showcased them for what they are: artisans.

Inspired by Nasrid marquetry, our limited edition for Riofrío captures the artisanal soul and develops its essence.

Nasrid marquetry is an ancient artisanal technique typically from Granada that has persisted over time to this day. It is still possible to find small workshops in Granada producing pieces adorned with this millennia-old method.

Cultural heritage and contemporary connections

The heritage of Arab culture that flourished in these lands serves as the conceptual axis for, reinventing or reimagining it, projecting marquetry into contemporary territories.

Here is where Nazzarii arises, a crossroads between haute cuisine and craftsmanship.

An ancient artisanal technique like Nasrid marquetry and the breeding of Acipenser naccarii, one of the most prized sturgeon varieties for caviar production: a crossing of concepts that mysteriously come together in a unique product.

Natural processes and conceptual developments

Nazzarii narrates the natural process that makes Caviar Riofrío unique. A journey in four chapters. The actors of this journey are the mountains, mountains, from whose interior springs water of extraordinary purity; the stone, which filters the water and transfers its mineral properties; the serene water, which naturally maintains a stable temperature throughout the year, and Granada, whose latitude similar to Persian lands provides the ideal natural conditions for sturgeon breeding.

The four elements are reflected in the entire visual narrative of Nazzarii, elaborated, of course, following the tradition of marquetry.

Nazzarii

2023

  • Visual Identity, Product design, Illustration, Product image, Audiovisual, Naming
  • Creative direction and design: Buenaventura
  • Production: Buenaventura, taller de taracea Beas Bimbela y carpintería Calvo Yélamos
  • Copywriting: Vicente Ortiz
  • Photography: Enric Badrinas
  • Audiovisuals: Adrián Cecilio + 2041
  • Music: Jaime Beltrán
  • Motion: Rafa Galeano
  • Typeface: Martin Vácha