Palodú is the restaurant owned by Cristina Cánovas and Diego Aguilar, and they were looking for a visual identity and a digital narrative.
At Palodú, there are no labels. Definitions confine, hindering creativity. Cuisine is a sensory and intellectual experience. And few things allure more to an awakened intellect and eager senses than wonder, that sensation of delving into unexplored territories.
The cuisine at Palodú is a joint effort, hence we launched the concept of “dual cuisine.” A restaurant with two chefs at the helm, on equal footing, without hierarchies, a melody played by four hands perfectly synchronized.
We have represented this fundamental characteristic of theirs through a dynamic symbol that symbolizes the work of both in the kitchen. The typography is clear and assertive.
The color palette comes directly from the restaurant’s dining room.
