Puerta Bernina, a standout in the world of high pastry in the city of Granada, selected us for a comprehensive redesign of their brand.
Puerta Bernina is a family-owned business that has seen significant expansion in Granada in recent years, largely due to its blend of traditional pastry-making with a commitment to innovation and experimentation.
In this project, we didn’t want to confine ourselves to just redesigning the logo and packaging. Instead, we crafted a versatile visual identity that could be adapted to various brand elements, creating a new and complete branding strategy.
Our approach focused on capturing the full experience offered by Puerta Bernina’s products and services: the heritage of Granada’s pastry-making, the essence of the city itself, the traditional craftsmanship, and the passion infused into their sweet creations.
The outcome was an elegant brand image characterized by a color palette of coppers and browns, evoking a sense of premium quality and making customers feel as though they are about to indulge in a small work of art.
