Puntofilipino is a space design studio created by Gema Gutiérrez in Madrid in 2016. They needed a revision of their visual identity and a new website.
Puntofilipino explores the relationship between lighting, furniture, and objects in their environments. They emphasize the importance of the human touch in lending soul to a space. Their aim is to provide a different and immersive experience to enrich the way of living. The goal is to create spaces that leave an emotional impression.
We aimed to focus on the projects and make them protagonists. We proposed using a single typeface family as the new corporate standard to address any communication needs of Puntofilipino. We reduced the tracking and weight in the brand to lighten it visually and make it more dynamic
White and a tranquil range of greens solve both the identity and the new website.
