Since Buenaventura redesigned Fuenquesada’s brand identity—adapting it for editorial, web, and packaging purposes—we have worked closely with them to highlight their exceptional Extra Virgin Olive Oil. Each season, we create campaigns that celebrate the excellence of their olive oil, crafted since 1850 by expert hands and recognized internationally. Their harvests are intentionally limited to ensure meticulous control over their exceptional quality.
Each new harvest of Fuenquesada Extra Virgin is a unique event that underscores the generosity of the olive tree, reborn year after year.
To celebrate the 24th harvest, we have designed a campaign that pays homage to the essence of the early Renaissance—an era when artistic production reached sublime heights of spirituality and beauty, guided by reason and technical mastery. This legacy remains, to this day, an inexhaustible source of inspiration and emotion.
This year, the past and present converge through the possibilities offered by artificial intelligence. With it, we have connected the Renaissance spirit with our contemporary vision. Inspired by the way art and life were understood in that era, we have recreated an idealized universe in the form of a graphic campaign that elevates the extra virgin olive oil to an almost timeless level, as if it had been conceived by the hands of the great Renaissance masters.
A celebration that brings together tradition, innovation, and excellence.
