Little needed a visual identity and web design for Veletas, their new project focusing on family urban and nature tourism.
Veletas, Little’s new venture, aims to promote family tourism while highlighting the cities, towns, and regions of Granada that warmly embrace childhood.
Given its target audience of families with children, we aimed to create a vibrant, evocative, and attractive identity.
We centered the concept around the project’s name, which refers to the four cardinal points. Based on this, we created an illustration for each cardinal point, allowing them to be combined in shape and color to generate a lively and enduring visual system.
Recognizing the significance of colors in the world of children, we made the color palette the common thread across all pieces, always focused on bringing joy and dynamism to Veletas’ identity.
